Babestation – The UK’s Longest Running Interactive Entertainment Brand
Everybody in the UK knows Babestation. The brand has become a cultural icon in Britain, as well as being the prime interactive entertainment destination for millions of people in the UK and across the world.
About Babestation
Babestation began way back in late 2002, firstly as a TV show, then a TV channel. Over the years the number and range of channels expanded, and a multitude of imitators sprang up all over UK TV. Always focused on interactivity, users would call into the models on screen in their droves.
As we entered the 2010s, Babestation started to evolve, moving online and expanding the product offering. Whereas before everything was based on the telephone, the Babestation websites grew and grew, but the interactive nature of the product remained, with users able to connect to the most popular British models via our platforms.
In the online world, overseas websites and brands dominate many areas, but Babestation continues to fly the flag for British creators and models,
Babestation Key Facts:
· Founded in 2002
· Over 10 million users interacting with Babestation each month
· Over 10,000 creators on the Babestation platforms
· British cultural icon, with coverage in The Sun, The Star, Cosmopolitan and many more, plus non-stop references across British media.
Babestation Timeline:
Cultural Impact & Media Coverage
The ubiquity of Babestation has led to incredibly high brand recognition amongst the UK public, and barely a week goes by without the brand being referenced or parodied on TV or social media. Whether it is the Daily Star popping into the studio for a visit, Robbie Williams and Paddy Mcguinness calling in to the show, Ricky Hatton doing Babestation themed pranks during lockdown or social media influencers creating viral moments, Babestation is always in the news!
Innovation & Evolution
Television has changed enormously since Babestation launched in 2002. The internet has given consumers so much choice on how to consume content, and this has led to the number of viewers on traditional TV channels to drop across all sectors. Babestation had to evolve to stay as the UK’s favourite interactive product, and this has led to the successful adoption of new tech. From streaming technology, to mobile first strategy and the development of interactive platforms, where users can connect with their favourite creators in many new ways, have allowed Babestation to stay relevant for over 2 decades.
Babestation Today
The brand continues to grow, with the online side of the business going from strength to strength. As the best known UK interactive entertainment brand, it continues to shine against competition from huge US based rivals. As the brand continues to innovate and improve, the next step is to continue the growth in the UK, and increase the footprint worldwide.
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